Link building is very popular today with a process of linking one website links to another. SEO services are also dependent on the uses of backlinks as it helps in boosting the reputation of a website.
Most of the top news sites in Nigeria make use of backlinks in their SEO strategy to improve their website rankings in search engines. With the use of backlinks, even new websites can gain a valuable reputation.
Moreover, when a massive number of people start visiting the webpage or website via the linked site, there’s a huge opportunity that the content will surface on SERP (search engine result page). It’s a great opportunity for website owners because marketers only value pages that appear on “SERP.”
With good backlinks, the position, ranking, and visibility of a website can be improved.
Link building is a very competitive strategy that is being implemented by a massive number of blogs and websites around the globe, which increases the complexity of the results. However, with the link building basics, every website owners can take a step into backlinks, which includes:
- Choose and evaluate the right website
Guest posting is a popular method in the link building process, being the reason why it’s necessary to find top platform links with a good reputation.
Even when you find top platforms, you have to make sure that it matches these criteria:
- Posting ideas
- Website relevancy
- Traffic rate
- Website rank
You can equally get the test of websites based on your specified niche through Google or other research tools.
- Check your website statistics
Before starting link building on your website, you should endeavor to check your website statistics through Google.
With this method, you can determine if your website has technical issues that might relate to speed or more. Evaluating your website aids in improving your website chances of ranking higher with backlinks.
- Use genuine link building method (White hat links)
Rather than using the forbidden method of link building known as black hat link building strategy. It is best to use the white hat link building strategy, which will include guest posting, internal linking, and affiliation.
Using the black hat link method is quick trickery and always ends up bringing issues whenever Google identifies the method. The black hat method includes paid links, Spam, plagiarized contents, and more.
- Create a link building blogs with unique contents
Link building results takes sometimes to surface after or when implementing the strategy.
So, to fasten the process of link building aligned with SEO, blogging is importantly needed. You can start creating unique content with SEO optimize keyword strategy for an immediate result.
- Always use quality backlinks
Having quality backlinks on your website matters a lot in improving your website in terms of ranking, visibility, and more.
You can achieve this by using backlinks only from high page authority sites.
- Use positive Anchor texts
Anchor texts are quite important to backlinks along with SEO. It’s important to choose an anchor text relating to your website brand name, keywords, and URL.
- Update your site backlinks profile
Your backlinks profile details always need to be up to date with accurate link building activities on the website. To achieve this, you need to start building backlinks on all the pages on your website.
Building backlinks on one page only will affect your profile and SEO campaign negatively.
- Always use positive (LSI) keywords on contents
Always include LSI keywords on the guest posting content to increase your link building process. The LSI keywords can aid your SEO campaign strategy when used accurately.
Conclusion
Backlinks research takes a lot of time and is quite complex since other top news sites in Nigeria are also implementing the strategy. The competitive process can bring confusion to new users trying to expand their keyword footprint through backlinks.